Lady Gaga had posted a video featuring herself and various models in graphic makeup, revealing her long-waited beauty brand, Haus Laboratories. As the video indicated, the brand has created its own Instagram account,@hauslabs, with photos of Gaga and its webside.


According to Business of Fashion, Haus Laboratories is planned to be launched in September and will be the first major beauty brand sold exclusively on Amazon. 


Haus Laboratories is launching with multi-use color kits that contain formulas for cheeks, eyes and lips. The kits will be available in six shade families and come at a price point ($49) that is lower than prestige labels, but higher than many of Amazon's typical beauty offerings. 


Available for pre-order on July 15 at 12AM PT on its website.